and here's the finished tv ad featuring the characters, as well as a bunch of other guys for the crowd shot including a cameo of myself, Paul the art director & Andres who did a great job animating the piece!
Monday, October 18, 2010
here's the final characters that I did for the Concern Fastival tv ad. I drew over the sketches & coloured them in Illustrator and then added texture & shading in Photoshop. Each character's colour palette is based on Concern's corporate colours & ties in with all the other print materials that were done for the fast.